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    J E N N A   H A R T

    Copyright © 2019 Jenna Hart

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    DESTINATION: BACK TO SCHOOL

    The Ask: Develop a cross-media campaign to promote in-store back to school shopping for students of all ages, ranging from kindergarten through college.

    THE

    PROCESS

    We began the process by creating a mood board where we explored colors, graphics, and overall themes.

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    PRINT

     CREATIVE

    Using our mood board as inspiration, we solidified our theme and developed complimentary layouts that could be translated to any size or format.

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    We built everything from flyers to advertisements to billboards.

    DIGITAL

    CREATIVE

    Following the same theme, we also created digital assets that could be used for social media, e-blasts, or web applications.

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