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DESTINATION: BACK TO SCHOOL

The Ask: Develop a cross-media campaign to promote in-store back to school shopping for students of all ages, ranging from kindergarten through college.

THE

PROCESS

We began the process by creating a mood board where we explored colors, graphics, and overall themes.

PRINT

 CREATIVE

Using our mood board as inspiration, we solidified our theme and developed complimentary layouts that could be translated to any size or format.

We built everything from flyers to advertisements to billboards.

DIGITAL

CREATIVE

Following the same theme, we also created digital assets that could be used for social media, e-blasts, or web applications.

Copyright © 2019 Jenna Hart