DESTINATION: BACK TO SCHOOL
The Ask: Develop a cross-media campaign to promote in-store back to school shopping for students of all ages, ranging from kindergarten through college.
We began the process by creating a mood board where we explored colors, graphics, and overall themes.
Using our mood board as inspiration, we solidified our theme and developed complimentary layouts that could be translated to any size or format.
We built everything from flyers to advertisements to billboards.