DESTINATION: BACK TO SCHOOL
The Ask: Develop a cross-media campaign to promote in-store back to school shopping for students of all ages, ranging from kindergarten through college.
THE
PROCESS
We began the process by creating a mood board where we explored colors, graphics, and overall themes.
CREATIVE
Using our mood board as inspiration, we solidified our theme and developed complimentary layouts that could be translated to any size or format.
We built everything from flyers to advertisements to billboards.
DIGITAL
CREATIVE
Following the same theme, we also created digital assets that could be used for social media, e-blasts, or web applications.
